Don’t they know it’s Friday?


Cross-cultural training for business and life in the Gulf

Handshaikh is a British cross cultural training company that operates globally to provide customised business seminars, briefings and induction training for Western and other organisations wishing to improve cross-cultural communication with their Arab colleagues, clients and counterparts. We can advise on the Arab world generally and more specifically on the Gulf countries of Kuwait, Saudi Arabia, Qatar, Bahrain, the United Arab Emirates and the Sultanate of Oman.

Our programmes are aimed at both newcomers and those more familiar with the Arab world and provide the perfect opportunity to find answers to all those questions you might have not known whom to ask.

The acclaimed book ’Don’t They Know It’s Friday?’ by Jeremy Williams OBE, MD of Handshaikh, has for over two decades, been regarded by many as the definitive guide to business culture and etiquette in the Gulf. It is now in its third edition. A copy of the book is offered as part of our package for live training events.

You can buy this book from : -


Jeremy Williams Lectures

Jeremy Williams Lectures

“Whilst many PowerPoint presentations cause [one] to steel [oneself] for an onset of boredom, Jeremy Williams, the guest speaker, kept guests gripped in their seats as though it [were] the opening night of Wall Street the movie.” ---KJ, City Wealth.

“I was amazed at your understanding of our way of life” ---Fahad A, Qatari.

“How did you learn to imitate so well how Arab men negotiate?” ---SN, Saudi lady diplomat, London.

“He didn’t make a single mistake on Islam and he explained it [more clearly] than our Imam at our mosque.” ---Mohammad A, Leeds.

“Very comprehensive presentation, very pleasantly delivered.” ---J-MM.

“Great day yesterday; [he] kept me interested and focussed throughout the day, which is something that I don’t think anyone has ever achieved. The course was well-paced and enjoyable.” ---SB

“Excellent presentation; easy to listen to. Held attention and interest throughout. Very entertaining and informative. An extremely enjoyable and informative course.” ---AR

“Anecdotes about Westerners & Arabs imitated like Peter Ustinov.” ---“A” JC. CFEL